Grand Rapids, MI · offthewishlist.com

Where Workflow Dreams
Become Real

AI-powered automation for mid-size sales teams still running on manual processes. We find your biggest bottlenecks, map the fix, and build it — without the enterprise price tag.

BEFORE 😤 Manual OTWL PROCESS AFTER Automated
2
Live working
systems built
<$1
Per month to run
AI rejection scanner
30s
To detect & file
a rejection email
4
More workflows
architected & ready

How We Work

Five steps from wish list
to working system

Every engagement follows the same proven path — from surfacing the right problems to shipping the right solution.

1 Identify Areas of Pain Workshop · Interviews Process Audit 2 Prioritize Top 3 by ROI Effort vs Impact Scoring Matrix 3 Map Current Process State Swimlane Diagrams Touch Point Analysis 4 Remap to Optimized State Human vs Machine Redesign · Validate 5 Implement Custom Workflow Build · Test · Deploy Train · Hand Off

Step 1 · Identify

Where is the pain?

Every dollar lost to manual process hides somewhere. We surface it through structured discovery — then score it so you know exactly what to fix first.

PAIN CATEGORY SYMPTOMS WE LOOK FOR COST SIGNAL Manual Data Entry Repetitive copy-paste between systems After-call data entry Spreadsheet updates Duplicate logging Form re-entry HIGH Status Tracking Manual follow-up monitoring & reporting Manual email scanning Missed follow-ups Stale pipeline data Lost opportunities MED-HIGH Knowledge Access Tribal knowledge locked in people, not systems Rep asks rep for answer Slow customer answers Onboarding friction Training gaps MEDIUM

Step 2 · Prioritize

Focus on the top three
by effort vs impact

Not every bottleneck is worth solving first. We score each pain point on effort to fix vs. business impact — and attack the top right corner first.

LOW IMPACT LOW EFFORT ⭐ HIGH IMPACT LOW EFFORT → DO FIRST LOW IMPACT HIGH EFFORT HIGH IMPACT HIGH EFFORT → PLAN #1 PRIORITY Email Scanner Built ✓ #2 PRIORITY App Logger Built ✓ #3 PRIORITY Quoting Auto Low value quick win Complex low ROI Route Optimizer Plan → ← Lower Effort · Higher Effort → ← Lower Impact · Higher Impact →

Steps 3 & 4 · Map & Remap

Current state → Optimized state

We document every step of your existing process — then identify exactly which touches should stay human and which should be handled by the machine.

Human Touch Required
Machine Handles It
Decision Point
CURRENT STATE OPTIMIZED STATE OTWL TRANSFORMS → TRIGGER PROCESS DECISION OUTPUT Email Arrives 👤 Human reads it Manual Scan 👤 Checks subject Read Email 👤 Interprets soft language Update Sheet 👤 Types TBNT manually Rejection? 👤 You decide ⏱ 15–20 min per day Misses soft rejections · Easy to forget No backup if you skip a day Email Arrives ⚡ Auto-trigger Apps Script 🤖 Fetches inbox Claude API 🤖 Reads meaning Rejection? 🤖 Claude decides Yes Sheet Updated 🤖 TBNT + reason Email filed automatically You Review 👤 Exceptions only No ⚡ 0 min/day · Runs at 5pm automatically Catches soft language · Never misses a day Cost: under $1/month · You only touch exceptions

Step 5 · Implement

The right tool for every job

Matching the right tool to the bottleneck is the core skill. Every workflow decision starts with this tree.

What's the bottleneck? Where is the friction? All inside Google? Gmail · Sheets · Drive All in Microsoft? Outlook · Teams · 365 Needs AI judgment? Classify · Decide · Write Apps Script Free · No hosting needed Native Google access Power Automate Free with 365 license Native Microsoft access Claude API Cents per run Judgment · Language · Logic Complex · Multi-system · Custom logic? → Python + hosted server · Claude Code

Portfolio

Real systems.
Real results.

Not tutorials. Not demos. Actual automation running on real data — built April 2026.

Case Study 01 — Built & Running

AI Rejection Detector

Gmail → Claude API → Google Sheets, fully automatic at 5pm daily

Problem

Manually scanning for soft rejections — "decided to pursue other candidates" — easy to miss and time-consuming

Solution

AI scanner reads email meaning, updates tracker, and files the email — zero human touch required

Stack

Apps ScriptClaude Haiku APIGmail APIGoogle SheetsTime triggers
✓ Runs daily at 5pm · Detects soft rejections · Updates sheet + files email in under 30 seconds · Cost: under $1/month

Case Study 02 — Built & Running

Application Logger

One terminal command → webhook → Google Sheets row, automatically

Problem

After every resume + cover letter, manually typing application details into a tracker was repetitive and error-prone

Solution

One Python command reads job context and sends structured data to webhook — new Sheets row created automatically

Stack

Claude CodePythonApps Script WebhookGoogle Sheets
✓ Logs company, role, salary, date, status, and notes with one command · Eliminates all manual data entry

Services

From wish list to working system

🔍

Consulting

Identify bottlenecks, map workflows, score by ROI, architect the right solution, and recommend the right tools — not the most expensive ones.

⚙️

Build

Implement automation using the right tool for the job. Apps Script, Claude Code, Make, Power Automate, or custom Python. No over-engineering.

📦

Products

Partnering with Third Shore Ink to productize repeatable solutions for specific industries. If your problem is common, there may be a packaged answer.

Get Started

Let's get it off your wish list.

Tell us your biggest manual process headache. We'll map it, score it, and tell you exactly what's possible — and what it costs.

hello@offthewishlist.com See the Work First